How we helped a medical equipment manufacturer improve the online customer experience
At a Glance:
When a medical equipment manufacturer needed a redesigned online channel to attract and retain customers, grow revenues, and create a competitive advantage, they contacted us.
Users of our client’s online channel were not able to discover, acquire, and learn about products and services in the seamless and personalized experience that they expected. Frustrated customers had to call and speak with a sales rep, even when ordering simple items. As a result, less than 10 percent of our client’s revenues came from online sales.
Our client set the goal of creating an online channel that delivers
Why They Chose Us
Because we had worked with the project’s stakeholders when they were at a previous company, they knew the quality of our work, the breadth of our expertise, and our mindful approach to achieving results. They also appreciated the depth of our experience both in the healthcare industry and in the e-commerce space, so they knew we were the right choice for this project.
After assessing our client’s current state, Primitive Logic defined a future-state roadmap to support the transformation of their transactional business. Our work encompassed:
At the conclusion of this project, our client had a strategy that enabled them to improve revenue and deliver products and services to new and existing customers while reducing risk. Specific benefits include: