At a glance:
We worked with this American multinational technology company to help improve their understanding of their customer segments. The Cloud Platform group at the technology company leverages data analytics and machine learning to provide customers with secure and fully featured platforms for apps and websites. We used personas and customer segmentation to provide the client with a better understanding of their customers.
The technology company's cloud platform sold services to a variety of customers, and wanted to better categorize the enterprise customers that purchased these services. Specifically, they needed to better understand each segment’s “X as a Service” drivers behind their purchases, so that they could anticipate market direction and customer needs, and optimize sales enablement.
Approach and Solution:
We examined customer data to define segments and create personas to categorize the broad types of customers their team serves. We:
Value and Benefits - “the wins”
We helped the company's cloud platform team better understand their customers by:
About the client
The American multinational technology company offers cloud platform services to enterprise customers that want to run apps and websites on robust and reliable infrastructure. They offer many different products to a variety of customers.