At a glance:
We worked with the multinational technology company to build a dynamic market model. Our client wanted to expand into new markets where they had no presence by creating new use cases for their existing technologies. We researched the markets to determine where opportunities might exist, and presented them with a dynamic market model to target their marketing strategy.
The innovation group was looking for opportunities to enter new markets. They have a broad portfolio of technologies, and wanted to discover if any of their existing technologies would be valuable in markets they had not yet considered. They wanted information on how large these opportunities were, how they should be prioritized, and recommendations on how to approach each one.
Approach and Solution:
We assembled a dynamic market model based on extensive research to analyze the markets they were considering. We:
Value and Benefits - “the wins”
We are helping our client discover new opportunities and target new markets with existing technologies by: