At a glance:
We worked with the multinational technology company Intel to build a dynamic market model. Intel wanted to expand into new markets where they had no presence by creating new use cases for their existing technologies. We researched the markets to determine where opportunities might exist, and presented Intel with a dynamic market model to target their marketing strategy.
The innovation group at Intel was looking for opportunities to enter new markets. Intel has a broad portfolio of technologies, and wanted to discover if any of their existing technologies would be valuable in markets they had not yet considered. They wanted information on how large these opportunities were, how they should be prioritized, and recommendations on how to approach each one.
Approach and Solution:
We assembled a dynamic market model based on extensive research to analyze the markets Intel was considering. We:
Value and Benefits - “the wins”
We are helping Intel discover new opportunities and target new markets with existing technologies by:
About Intel Corporation
Intel Corporation is a technology company that develops a wide variety of computing hardware, most notably processors. Intel manufactures a wide variety of devices related to communications and computing, in the US and around the world.