Go-to-market strategy

Built a dynamic market model based on extensive research to inform on market sizing and go-to-market strategy.

At a glance:

We worked with the multinational technology company Intel to build a dynamic market model. Intel wanted to expand into new markets where they had no presence by creating new use cases for their existing technologies. We researched the markets to determine where opportunities might exist, and presented Intel with a dynamic market model to target their marketing strategy.

Customer Challenge

The innovation group at Intel was looking for opportunities to enter new markets. Intel has a broad portfolio of technologies, and wanted to discover if any of their existing technologies would be valuable in markets they had not yet considered. They wanted information on how large these opportunities were, how they should be prioritized, and recommendations on how to approach each one.

Approach and Solution:

We assembled a dynamic market model based on extensive research to analyze the markets Intel was considering. We:

  • Identified and analyzed industry reports, met with industry analysts around the world, and performed field research to determine total market size and scope.
  • Discovered and researched entirely new markets to incorporate into the reports, beyond the ones that Intel was initially targeting.
  • Calculated the estimated market size for each use case, categorized by geographical region in a dynamic market model.

Value and Benefits - “the wins”

We are helping Intel discover new opportunities and target new markets with existing technologies by:

  • Presenting the dynamic market model and findings to Intel executives, providing recommendations on which markets to pursue and how to go to market in each.
  • Facilitating the market targeting strategy for Intel, which relied on these findings to validate the opportunity identified in several unconsidered spaces.
  • Following up the research project with additional referred market sizing projects internal to Intel, covering five disparate industries.

About Intel Corporation

Intel Corporation is a technology company that develops a wide variety of computing hardware, most notably processors. Intel manufactures a wide variety of devices related to communications and computing, in the US and around the world.