Media & Entertainment

Understanding and adapting customer engagement across all digital channels to move past the competition.

It’s both a challenging and exciting time for media and entertainment companies, as new entrants, advances in technology and new business models shake up the entire industry. Logic20/20 works with our media and entertainment clients to help them adapt to the change and transform for the new and changing ecosystem. We help our clients leverage their current investments and IP to optimize current revenue sources and find additional customer acquisition strategies. We utilized both the latest technologies and advanced data analytics to engage current and future customers across all digital channels.

Our
Expertise

Enabling multi-channel marketing engagement

Media and Entertainment companies often face disruptive products, new content distribution methods, changing regulatory environments and evolving customer engagement models. Logic20/20 helps our clients understand how they can leverage technology to modernize their customer engagement, marketing solutions, and processes. We help them engage their target audiences in the correct channel at the right time to maximize conversion opportunities. Logic20/20 supports our clients through the development of digital engagement strategies, technology/vendor selection, project leadership, process re-engineering, and solution implementation. We set up digital engagement operations to improve customer acquisition and satisfaction rates, while lowering overall cost of ownership for the business.

Making agile and devops practices and patterns part of the culture

With the pace of change in the media and entertainment industry today, it is critical that continuous delivery, deployment, and integration practices are adopted to deliver features and product innovations to meet market and consumer demands. Logic20/20 helps our clients to determine the right approach and adopt changes through both best practice agile methodologies and devops practices and patterns. At Logic20/20, continuous improvement is not about a set of tools or a single process. It’s about developing a practice and training a team to follow key principles that ensure the quality solutions are delivered quickly to end consumers.

Launching new products and features right, the first time

Successful product enhancements and launches can have a dramatic impact for media and entertainment organizations, with both their customers and bottom line revenues. Logic20/20’s strategy & operations consultants have program and project management expertise to support our media and entertainment clients and ensure that initiatives are not just executed but exceed delivery expectations; coming in on time and on budget. Our consultants integrate with customer teams to manage and coordinate the development of business cases, design strategic roadmaps, implementation of technology activities, integration with go to market activities, and the successful product deployment through cross-matrix operational teams.

Revenue attribution and the success of multi-channel marketing tactics

At Logic20/20, we help media and entertainment clients develop Revenue attribution strategies and models to align or match specific marketing costs to the sales revenue they receive. Logic20/20’s Revenue attribution process provides significant insights into which marketing campaigns and initiatives work, and to what degree. It helps our clients better allocate marketing dollars and resources to the campaigns that customers engage with. Our process is proven to increase revenue while saving our customers time and money.