Data privacy regulations have been around for decades, but GDPR raised the bar in many ways. Just to name a few ...
More recently, the California Consumer Privacy Act (CCPA) grants specific rights to all residents of the most populous U.S. state—nearly 40 million people. No wonder many experts are calling it a "de facto national standard" for the United States.
"Data is the new currency" … "Data is the new oil" … Sound familiar? For years, businesses have known that their customer data is one of their most important assets, enabling them to better understand and serve the people who rely on their goods and services.
Over the last few years, a new mantra has emerged: "Your data is not yours." Ever since the European Union passed GDPR in 2016, giving consumers control over how their data is gathered, processed, used, and shared has become the new norm, supported by a growing patchwork of data privacy regulations around the world. Businesses across industries are being forced to rethink how they handle consumer data—not only to stay out of trouble with regulators, but also to meet evolving customer expectations.
For data owners, this new norm presents a conundrum: "How do we continue using data to offer a better experience for our customers while still complying with GDPR, CCPA, and other data privacy laws?"
To achieve and maintain data privacy readiness, businesses have a long list of deliverables, including getting consent to gather and use personal data, via opt-in/opt-out measures, protecting personal data against breaches (intentional and unintentional), and giving customers control over their data for as long as the company holds it.
To meet these deliverables, businesses must understand their data ecosystem backwards and forwards. They need to know exactly what personal data is being gathered, where it's stored, how it's being used, who has access to it, and what happens when it's no longer needed. As the data owner, your participation is vital in achieving this understanding and implementing the changes needed to align with applicable data privacy laws ... while also figuring out how to continue using your data effectively in offering a loyalty-building customer experience.
If this sounds like a lot of work to add to your plate, it is. Data owners have plenty of responsibilities to occupy their workdays, without adding the need to act as data consultants for the organization's privacy readiness efforts. That's where we come in.
Logic20/20 knows data … and we know data privacy. We bring together a unique team of lawyers, data experts, and strategists—all thoroughly versed in data privacy requirements—to help clients across industries prepare for GDPR, CCPA, and similar laws.
We focus our data privacy approach on achieving readiness for GDPR, CCPA, and/or whatever similar laws apply to your organization. Our experts help you achieve an ongoing understanding of the data in your organization that keeps you aligned with existing regulations, prepared to respond to data requests, and ready for future requirements.
DPaaS runs a bit like a traditional managed service, but with a dedicated team of data privacy professionals that improve your ecosystem and stay on top new regulations. We take the time to understand your current data privacy program, establish lines of communication, and provide cross-functional training across teams.