Improved member experience through new member management system

At a glance:

Washington State Nurses Association (WSNA) was seeking assistance in determining the best membership management system to accommodate its future membership structure. Logic20/20 researched replacement options, implemented the winning solution, and continues to support the WSNA.

Customer Challenge

WSNA was using a very complex legacy management system to handle membership. The system required customization, integrations with other systems, and was heavily dependent on manual processes to function. The database was out of date and any structure changes were limited. They needed a new system to fully support membership and member engagement.

Approach and Solution:

Logic20/20 used a highly effective approach with a three-phased rollout to help identify current issues and develop a system that would maintain the guiding principles of WSNA. We:

  • Prioritized system features, identified possible solutions, and collaborated with WSNA to choose a solution that best fit their member needs.
  • Implemented the core features of the CRM, including membership management, dues and payments, reporting, events management, and migration to the new system.
  • Improved the system with additional features and managed the system maintenance.

Value and Benefits - “the wins”

Logic20/20 provided the full integration of a strategic and operational management systems. The new CRM:

  • Improved users experience – WSNA is better supporting their customers
  • Gained operation efficiencies with new reporting
  • Streamlined options reduce cost and increase staff productivity

About Washington State Nurses Association

For over a century, WSNA has proudly represented Registered Nurses and the nursing profession across Washington State. Today, WSNA is the voice for more than 75,000 licensed Registered Nurses including staff nurses, nurse educators, nurse practitioners, school nurses, public health nurses, long-term care nurses, nurse managers and nurses in many other practice areas.





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