Conversion optimization | Logic20/20

Marketing Conversion Optimization

Optimize customer conversions.We analyze and assess your customer data and channels to uncover dynamic conversion accelerators.

PROBLEM: Today, volumes of marketing data remain in organizational and technological silos. As a result, CMOs and companies are data rich, insight poor.

 

SOLUTION: Logic will conduct analysis of target audience segments with respective customer journeys and provide strategic marketing recommendations that optimize conversions.

 

Your marketing teams need to move fast – they manage multiple channels and projects in an increasingly complicated ecosystem and often engage with teams across the organizations. Logic20/20 can support by accelerating projects and refining tools and process to help you deliver and engage customers where it matters. By assessing customer journeys and analyzing owned and paid channels, we create a list of strategic recommendations and tools to help you manage your own success.

 

Teams across Logic20/20 specialize in different aspects of marketing operations, including KPI identification, visual analytics, architecture for clean data capture, and the methodology to discover operational efficiencies, and the tools and tactics to deliver high-value performance improvement. With strategic roadmap in hand, Logic will collaborate with you to integrate changes and deliver a dynamic Conversion Accelerator KPI dashboard, with clear next steps for your marketers.

 

Conversion Optimization Assessment

Step 1: TARGET AUDIENCES

Customer journey maps​

Audience segmentation

 
Step 2: OWNED CHANNELS ANALYSIS

Social engagement​

Email performance​

Website analytics ​

CRM data

Conversion optimization assessment
Step 3: PAID CHANNELS ANALYSIS

Search engine marketing (SEM)​

Display​

Paid social

 

 
Step 4: KPIs DASHBOARD & STRATEGIC RECOMMENDATIONS

Develop dynamic dashboard highlighting critical KPIs​

Optimize acquisition, retention and conversions

Data-driven decisions

Data driven marketing

By fully understanding engagement, customer data, and attribution, your marketing team can make decisions to invest in content that will have the greatest impact on conversion. The process requires gathering data from across your ecosystem and analyzing with your top KPIs in mind. Te end result? A dashboard that can help you optimize your spend and resources in the most effective way, with an eye towards conversion.

Optimize on:

Media buy allocation

 Return on ad spend (ROAS)

Ad targeting

Personalized messaging

Product recommendations

Dynamic websites

 

Conversions

Conversions refer to actions that you'd like your audience to take, including:


  • Click through
  • Return visits
  • Form fills
  • Make a purchase
  • Request a download
  • Make a donation
  • Register
  • Make a referral

What We Think

The value of customer behavior analytics

Logic20/20's Steve Sack discusses the benefits and common hurdles in customer behavior analytics. Read more.

 
How to understand the customer journey & analyze engagement channels

The 5 key steps to understand your customers journey and improve their experience. Read more.

 
Evaluating conversions and using dashboards to improve marketing ROI

Using customer behavior analytics to define points of conversion and optimize based on the data. Read more.

Practice Area Lead

Steve Sack

Steve Sack
Marketing expert and university instructor with more than 15 years of agency and in-house experience.

 

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