PROBLEM: Today, volumes of marketing data remain in organizational and technological silos. As a result, CMOs and companies are data rich, insight poor.
SOLUTION: Logic will conduct analysis of target audience segments with respective customer journeys and provide strategic marketing recommendations that optimize conversions.
Your marketing teams need to move fast – they manage multiple channels and projects in an increasingly complicated ecosystem and often engage with teams across the organizations. Logic20/20 can support by accelerating projects and refining tools and process to help you deliver and engage customers where it matters. By assessing customer journeys and analyzing owned and paid channels, we create a list of strategic recommendations and tools to help you manage your own success.
Teams across Logic20/20 specialize in different aspects of marketing operations, including KPI identification, visual analytics, architecture for clean data capture, and the methodology to discover operational efficiencies, and the tools and tactics to deliver high-value performance improvement. With strategic roadmap in hand, Logic will collaborate with you to integrate changes and deliver a dynamic Conversion Accelerator KPI dashboard, with clear next steps for your marketers.
Customer journey maps
Search engine marketing (SEM)
Develop dynamic dashboard highlighting critical KPIs
Optimize acquisition, retention and conversions
By fully understanding engagement, customer data, and attribution, your marketing team can make decisions to invest in content that will have the greatest impact on conversion. The process requires gathering data from across your ecosystem and analyzing with your top KPIs in mind. Te end result? A dashboard that can help you optimize your spend and resources in the most effective way, with an eye towards conversion.
Media buy allocation
Return on ad spend (ROAS)
Conversions refer to actions that you'd like your audience to take, including:
Logic20/20's Steve Sack discusses the benefits and common hurdles in customer behavior analytics. Read more.
The 5 key steps to understand your customers journey and improve their experience. Read more.
Using customer behavior analytics to define points of conversion and optimize based on the data. Read more.