Infographic: What is conversion optimization?
How well does your content convert?
When is the last time you completed a full content performance analysis?
Only 22% of businesses are satisfied with their conversion rates, which average from 1 to 3%. Knowing how to understand key marketing metrics and how to create content around the right customer journey are both essential to success.
To assess how well your content is serving your goals—and learn to make lucrative changes—you can follow the conversion optimization process outlined below.
Want to optimize your conversions?
Check out how Logic20/20 can help.
Steve Sack is the Digital Marketing Practice Area Lead (PAL) at Logic20/20. He is a marketing expert and university instructor with more than 15 years of agency and in-house experience.