Infographic: What is conversion optimization?

How well does your content convert?

When is the last time you completed a full content performance analysis?

Only 22% of businesses are satisfied with their conversion rates, which average from 1 to 3%. Knowing how to understand key marketing metrics and how to create content around the right customer journey are both essential to success.

To assess how well your content is serving your goals—and learn to make lucrative changes—you can follow the conversion optimization process outlined below.