Customer Analysis

Strategy & Operations


Customer analysis and lead scoring

Organizations want to spend time with the customers who are going to do business with them now or in the future, and accurate data insights can help isolate and prioritize the “hottest” leads. Customer analysis and lead scoring is an approach to prioritizing sales efforts toward specific customers who represent value for the organization.


Logic20/20 business and strategy consultants analyze historical data to identify patterns and trends. Since this historical data is critical to performing customer analysis and lead scoring, the more specific sales data available, the more robust the analysis can be.


Organizations that spend time on lead scoring can expect increased sales due to having prioritized customer lists and the ability to dedicate more time to customers that will close deals. This prioritization also supports improved sales ROI – by spending less time with customers less likely to purchase, the team can repurpose opportunity cost with more targeted sales.




Rich Sturm 

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Rich Sturm
Practice Area Lead, Strategy & Operations